Helping YOU Become a Viral Marketing King (or Queen)!


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Archives for February, 2008

Do you have a lot of blog’s that you are trying to keep track of? Do you take advantage of your Google Reader?

We are all very busy, but yet there are so many things we want to make sure we read…and for me, this is a list of blogs that I don’t want to miss. I have subscribed to their RSS feed and have them sent directly to my Google reader.

Whether it be business blogs, news, hobbies, or family and friends, I want to make sure I know what’s going on. I was showing a family member how to use this great tool, and thought….hey why not write about it just in case there is somebody else who may not know of this great tool.

Tips and tricks

If your phone has a data connection, you can access Google Reader on the go by pointing your mobile phone’s browser to www.google.com/reader/m.

When you find a great blog, such as this one, and you want to continue to read each new post, then click on the RSS feed button, and you will have the option of having it go to your Google Reader or to your homepage. I find that the reader works best for me, as I can read each one right after another, and skip past those that hold no interest.

One blog I like to read is from The Underachiever Life by Ed Dale. You can have your own blogs gaining a lot more traffic by posting them on BlogRush. This is a great way to bring more readers to your blog. Register, add the Blogosphere widget to your site and when you blog, it will be posted in the Blogosphere on related blogs.

As you can see, I have just added BlogRush on this blog and Whilst some people say they don’t get any decent results with BlogRush, I say, try it for yourself and track your own results. Be sure to write good, ‘buzz’ headlines!

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Note: Firstly, sorry for making you wait 4 days for a new post! I was meeting my business partner and working on a new project… You can watch my first EVER video online HERE

LinkSpank Spanking?

I have come across another great tool for your viral marketing strategy and it involves a bit of ‘spanking’. No, not the kind you are thinking, this spanking is not the naughty kind, but actually a way to share your content that you like. When you find a page, product, or service that you find interesting, you “spank it”. LinkSpank is a new form of social bookmarking!

This is a fun new way of voting for your favorites or sharing by sending these sites through email. You can also post it to your wall, adding items such as videos, which will all be an additional spank. You will be encouraging users to develop some deep discussions around the items you have submitted and all throughout LinkSpank.

You will make a LinkSpank profile and this profile will be your Inbox where you will be able to receive and send your favorites between your friends. You will be sending these through your email and will be receiving spanks from your friends. If you find that you are getting too many spanks, you can adjust your settings.

There is always the bad with the good, and we have found the kind of bad with LinkSpank is the way they share the content. You can relate it to UPS where all the packages are sent to the central warehouse or hub then sent out from there. Basically, you are collecting your favorite content in LinkSpank and emailing them from there. This is quite different from the way you normally share things such as on Facebook or sending an email directly.

But this is actually what LinkSpank is trying to accomplish by doing it this way:

  1. This is a catchall for any content that you want to share
  2. It is organized and easily accessed for anytime in the future
  3. You can find your content through a simple search
  4. Works a lot like your email inbox

This is not a replacement for the other social bookmarking sites, but an additional way to get your products and services known.

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There is a buzz word going around now called permission marketing. Permission marketing is a privilege that you have to send messages to to people who actually want to receive them. The best and most effective way to make your viral marketing campaign work is when you first have the permission of the recipient of your marketing material. This is not only sending something to someone who wants it, but you are showing great respect and this is the best way of getting their attention.Attention is another key word that you need to focus on. A permission viral marketer knows that when someone gives you their attention, they are giving you some they cherish and that is their time. You are taking up their time in reading your content, giving them a chance to decide if what they are reading, hearing or watching is worth their time and will add value to their life.

When you have obtained someones email through a website or sales page, you have their permission to send them content. They are expecting to receive some valuable content from you. Now if you want to make sure that your product is marketed, then you need to assure that your content is worth their time. Once they receive it, review it, and find that it was what they were hoping for, or even more than what they were expecting, they will want to pass it on to their friends, their co-workers, and their family.

Once you have their permission, then you need to make sure you follow through on a continuous basis with something of value. Don’t start throwing gimmicks their way, or trying to get them the buy something with each message, give them something, make this be about what you can give, not what you can get.

When someone subscribes to the newspaper, they are expecting content daily, and they are looking forward to it. The newspaper has their full attention, because they have their permission to drop off this content on a daily basis. They have earned the trust of the recipient and therefore, can still drop off a paper daily, and the ads will be read, merchandise will be sold.

So, think of yourself as someone who is willing to gain the trust of your recipients, that you want to have their permission to show up in their email once a week, or however many times you plan on delivering quality content. Once you win their trust, you have them for life, and you will see your viral marketing campaign take off.

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I have been talking a lot about viral marketing…and the reason I am doing this is because it works! This a great way to expand the growth of your business without having to pay for advertising and spending the time to do it. You do this simply by offering your product or service for FREE along with your sales copy. Now the plan is that your product will be read and shared with friends and family…and they will share it with clients, prospects, visitors to your sites and those who have your product.

A good way to do this is with a trial or lite version of a software program. Everyone loves something for free, and getting a free software is really fun to get. When they have used it, see the benefits, they are going to want to share it with everyone they know. You want to make sure your customers know to share the software with anyone and everyone. If you need some help in developing some software…you can hire help at Elance.

Next, you should start using discussion boards. Set up a discussion board on your website, and post it up at the top by your banner ad. Then you want to encourage your readers to provide a link to this on their own websites.

What about Ebook’s? This is another great strategy that will make your viral marketing a success. You are going to give away your Ebook with the traffic that comes to your site. You want to advertise your best product line with a captivating full-color ad including your contact information. Remember…tell everyone who gets yourEbook to share it with their visitors and their contacts.

Article writing!

Write articles that coincide with your niche or product. In your byline, you will put your contact information along with your website. Then, give permission to anyone to publish your articles as long as they leave the byline in the article, and without changing it. Your articles will soon be in article directories such asEzine, in newsletters, on websites and anywhere else that can bring you attention to your site.

Another way to do this is through web hosting. Find a small business and make an offer to host their websites on your server for free. In return, you place your banner at the top of their site.

Another great marketing technique is using templates. You can create templates and give them away as a free download, which needs to include your own marketing information. Make them easy to pass along from your recipient to their contacts. You have a few techniques here to try out…see which one works out best for you. When you are using viral marketing techniques, it shouldn’t take long for you to start seeing some successful changes happening.

Check out this article at USA Today regarding Viral Marketing. You will see here why this is such a successful marketing tool. Also another great resource that I have found is the Online Marketing Blog.

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Here are some Viral Marketing Tools you need to see and take advantage of!

There are a number of Social Marketing networks and platforms for you to spread your name and get your brand out and known. As you know, we have been giving you some great tips on social marketing and how to use these great tools for your benefit. One to give notice to is Utterz which allows you to use your cell phone to post voice, videos, pictures and text mashups to your blogs at anytime, anywhere right from your cell phone. You can post to one site or all your sitesl at once. Utterz is free to use, does not require any special software for your cell phone, and can be done conveniently whether you are traveling, or just away from your computer.

Another one of the fastest growing communities is CafeMom. This is a site that was launched November, 2006, and has since become the most popular site for women. They have become famous for their photo-sharing, widgets, micro-blogging and more. If you are marketing for the female audience, this is a great place to be.

Here is a site to add to your viral marketing plan, it is coComment. This has been the leader of blog access and comment, aggregation, and tracking technology. They have provided a great hub enabling conversations online, ability to track and share comments anywhere on the Internet.

Get Your Marketing Going Quickly and Effectively!

Another stop on your travels online needs to be FaceySpacey, which is a leading Social Media Marketing and Development Company. They specialize in flash widgets, Facebook Aplications, social networking sites, Rich Internet Applications, YouTube-style sites, and yes, viral marketing! They started sites like OganicIncentive.com, ReelProperties.tv and so many more. FaceySpacey is the shopping mall for Social Media.

Another stop on your Social Media Marketing tour is KickApps and KickDeveloper. This is a great on-demand social media application which enables marketers and web site builders to monetize quickly and easily an online audience. This has a SaaS platform with user generated content, social-networking, viral widgets, and online video players.

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