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Can I Use RSS FEEDS To Increase Traffic?

Traffic is something we all want when it comes to our websites and blogs. There are a variety of ways to do this, but the one method that is rising to the top is through RSS FEEDS.

I recently wrote an article on “what is an RSS feed, and how to Set them up“. Here is the followup article to that. If you haven’t read the first one yet, click here to do so now.

What does RSS stand for? RSS stands for Really Simple Syndication or Remote Site Syndication. They both mean the same thing, so it doesn’t really matter what you call it. No matter the name, it works as a great traffic generating tool. You could go to any popular news website and see the feed options. This is a great way to stay on top of the latest headlines and news all over the world.

How Do You Get RSS Feeds?

You subscribe by clicking on the RSS button, then you will automatically get the news into your reader, or a reminder on your homepage. This is a simple way to stay in touch with your favorite websites and blogs. Are there advantages to RSS over Email Marketing?

Yes, and the main advantage is there are never any spam complaints, you have a 100% deliverability without any of the problems. You can usually count on your message being delivered to the readers.

When you have set up your RSS feed, you should submit it to the RSS FEED directories. Your message will have greater exposure to readers. You can do this in a matter of minutes then gain all the benefits.

A great site to read up on this is rssfeedgenerate.com. Here you will find some great instructions on the “How To’s”.

Another recommendation is to check out Mashables RSS Toolbox.

Does RSS Help Search Engine Rankings?

RSS is a fantastic tool for increasing rankings on the search engines, that is if you have it on your website. You probably already know that search engines love the websites that are continually updating their content, and the RSS Feeds will help your website to accomplish this. You will therefore achieve higher rankings on the search engines as well as increasing your website traffic. This is a win-win situation!

The keys to making money on the Internet is to increase your traffic and build up a mailing list. You can do this by using RSS Feeds, if you don’t take advantage of this great tool, you will be missing out and tons of opportunities.

There are 5 Key Points in using RSS Feeds to help you monetize your website and bring in lots of traffic.

  1. Learn how to use RSS Feeds, If you aren’t sure how they work, educate yourself, start using this great tool and become familiar with it.

  2. Attach links from other blogs and websites which will increase your your own popularity and traffic to your links.

  3. Once you set up your RSS Feed, submit it to the RSS directories. This will increase your search engine ranking and increase the popularity of your link.

  4. Keep your RSS Feed up to date which will have your site indexed by the search engines frequently.

  5. Take advantage of the RSS Press Release. You will be able to use this instead of email marketing, helping you to spread your information and news to your readers the moment it comes in.

  6. This is great for real-time advertising. Let’s say for example that you have a client that wants a particular product that you currently out of. You can use RSS to notify him when it comes available. Your customer will be well served and this will increase their loyalty to you. You will be taking care of your clients which will bring more money to you.

  7. It is so important to create your own Brand! You are establishing your own credibility which is huge in this business. You will be putting your name out in front your readers just by using RSS Feeds. You will eventually become a trusted source of information.

You should now have a few ideas on how RSS Feeds can be used to generate traffic which is the key to your success.

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How Do I Set Up An RSS Feed?

Have you seen this symbol? If you read blogs, or visit websites, I am sure you have. RSS represents REAL SIMPLE SYNDICATION or Rich Site Summary (they both mean the same thing), which is a way for you, if you have an interest, to get new information, news, and anything else regarding that topic without having to surf through pages and pages on the Internet.

An RSS page is generated in XML which you are not able to see, but can be seen by the RSS Readers or Aggregators.

How Does RSS Work and What are RSS Newsfeeds?

When you find a blog that you enjoy reading, or a website, they offer a “news feed” where you are able to get their information on a regular basis sent directly to your “News Reader”. This is totally free for you and will be displayed right in your web browser, desktop, or homepage.

If you have seen the stock tickers which are giving you information in real time, allowing you to see what the stocks are doing without going to a website for the a information; this is how the RSS Feed works, delivering the information to your computer as it happens.

Do You Need RSS?

Well, let’s look at the advantages of an RSS Feed and then you get to decide if you need it or not.
This saves your email inbox from getting unlimited newsletters,
You never need to go and get the information,
It is being sent to you without taking up valuable email storage space.

How much easier is it for you to have the newspaper delivered to your front door versus going to the store each morning to get it. This is virtually the same thing, you are having the news you are interested in delivered to you instead of you going out to find it.

An Example:

Let’s say you want to get as much information on viral marketing as that is what you are focusing on at the moment, you will take some time, search out some websites, and when you find something you like and want to stay up on, you simply click on the RSS, and this information will be delivered to you as it comes available. The other way would be to bookmark the page, then go to it every day to see if there is anything new you would be interested in. You will have to wade through all the unwanted information to find what you are looking for. Look how much time and energy you save when you use the RSS Feed option.

How Will RSS Work For You?

There are so many ways this can work for you, there is no one answer. I am going to give you a simple answer allowing you to get RSS Feeds the easiest way possible. Remember however, this is not your only option, just a simple one.

The easiest way is to have it sent to your homepage of your browser.

For instance, I use Google’s homepage and I have RSS Feeds sent directly to my homepage that I have set up for that particular genre of information.

Because I am a writer, I have a page dedicated to writing helps, topics, articles, and I have all of these sent to that home page via RSS. Now, if you have an RSS newsreader (aggregator), you can have it sent there as well. I actually use both. I have my Google Reader where I have RSS Feeds sent to that I don’t read on a regular basis. The more crucial information is sent to my homepage.

If you are wondering about whether you have a newsreader or not, I would guess that you do and not even know it. If you have Yahoo, MSN, Google or Hotmail, you have a reader. Let me help you set one up…We will use MSN as our example.

  1. Go to My.Msn.com and sign in. If you don’t have an account on one of these browsers I have mentioned, set up an account now. You can do this with Yahoo, Google, or MSN in a matter of minutes.
  2. Once you have signed in,you will see information such as weather, news, sports, stocks, local information and ads. This is your selection page, you can move things around, add or delete, making it tailored to your needs and interests. It is simple to move them, just click and drag from the top right of the subject area, moving them, using the minus (-) symbol in the top left area. If you delete one by accident, no worries, you can add them back anytime.
  3. Now in the top left area of the screen, you will see “Welcome”. You are going to add this content below your name, with four choices (Tabs) to assist you. The “Search” tab is the default tab, and from that point you will see your four options. If you know the web address (URL) for a sites newsfeed, enter it there. The three tabs remaining let you browse by subjects and names of companies. You just click on the box that you want.
  4. With Yahoo, you will notice that there are already some news feeds available listed as “Top Stories” from Reuters, along with “Politics”, “World News”, and “Business”. You will notice a big yellow box in the center above these stories giving you clear instructions on how to “Add Content”.
  5. Next you will click on the “Add Content” link bringing up a search box which allows you to “search content” about your subject or topic.
  6. Type in your search phrase, search, and you will be presented an array o results. When you see something that you like, click “Add” next to it. Once you have made your selections, click “Finished” up on the top right of the page.

Now you have added RSS Newsfeeds to your MSN or Yahoo homepage.

As you scroll down your “My Yahoo” page, you will see the headlines you have just added. You can rearrange them in the order you want. If you decide you don’t want a particular fee any longer, then simply delete it.

How Do You Customize Your Own RSS?

You may know a particular RSS Feed you would like and don’t need to “find” it. This is very simple to do. On most pages you will see a small orange box that says XML, News Feeds, or RSS Feed. You then click on that button, and a set of instructions will come up on that page. You will be given an option to choose that Feed to appear in your Aggregator or your homepage. There are some that allow you copy and paste the “news feed URL” and paste it into your news reader.

If you are worried about the code, don’t be, you are just looking at the “feed code” which is the specific URL of the news feed.

This is such a great and convenient way to get the news updated and on a regular basis. My favorite reader is Google Reader, it is so simple to use and navigate.

Below are the Top 7 RSS Readers in order
1.RssReader
2.SharpReader
3.Pluck RSS Reader
4.NewsGator
5.FeedDemon
6.FeedBucket
7.NetNewsWire (Mac OS-X only)

Here are the Top 7 Web RSS Feeds/Aggregators (these require a personal account)

1.Google
2.My.Yahoo
3.NewsGator Online
4.Feedster
5.Bloglines
6.My.MSN
7.My.AOL

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Do you have a lot of blog’s that you are trying to keep track of? Do you take advantage of your Google Reader?

We are all very busy, but yet there are so many things we want to make sure we read…and for me, this is a list of blogs that I don’t want to miss. I have subscribed to their RSS feed and have them sent directly to my Google reader.

Whether it be business blogs, news, hobbies, or family and friends, I want to make sure I know what’s going on. I was showing a family member how to use this great tool, and thought….hey why not write about it just in case there is somebody else who may not know of this great tool.

Tips and tricks

If your phone has a data connection, you can access Google Reader on the go by pointing your mobile phone’s browser to www.google.com/reader/m.

When you find a great blog, such as this one, and you want to continue to read each new post, then click on the RSS feed button, and you will have the option of having it go to your Google Reader or to your homepage. I find that the reader works best for me, as I can read each one right after another, and skip past those that hold no interest.

One blog I like to read is from The Underachiever Life by Ed Dale. You can have your own blogs gaining a lot more traffic by posting them on BlogRush. This is a great way to bring more readers to your blog. Register, add the Blogosphere widget to your site and when you blog, it will be posted in the Blogosphere on related blogs.

As you can see, I have just added BlogRush on this blog and Whilst some people say they don’t get any decent results with BlogRush, I say, try it for yourself and track your own results. Be sure to write good, ‘buzz’ headlines!

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