You Know About SEO, But, Do You Know About SMO?
SEO is Search Engine Optimization, which is known to most Internet marketers throughout the world. But there are many who are not totally aware of SMO, which is a new term than SEO. SMO is a branch off the SEO tree, but there are many who are in the Internet marketing business that are not aware of this wonderful tool to increase their popularity in the search engines.
What is SMO? It is Social Media Optimization
As you would use SEO on the search engines, SMO will work on the social media sites. As you may well know, the Social Media sites to not focus on the business aspect of the Internet, but they do focus on social interaction such as the blogs, forums, communities, video websites, music sites, etc…
Search Engine Optimization is great in providing long term ranking to your websites, whereas, SMO’s are great at creating a viral marketing buzz to your business. You can look at this as a great gossip columnist spreading the buzz or news about your site, and watching the buzz take off like fire. You will be creating not only a buzz, but bringing in visitors just out of sheer curiosity.
Are There Any Disadvantages of SMO I Should Be Aware Of?
Yes, there is a drawback and that is the speed of which it takes off then fades. This works like the news, it comes out, hits the papers, then becomes old news. SEO, however, is very effective and permanent, giving it a higher ranking among Internet marketers.
But what happens when you combine the two, SMO and SEO? You then create a great partnership linking your website to some high quality content, while the website is named on the social media sites. You will be creating a win/win situation, using great content which is essential to both the SEO as well as the SMO techniques.
There are a number of websites that are social media sites which include rich content. One of these sites is Yahoo! Answers. This site answers queries while promoting their own websites indirectly.
It is important to have search engine optimization in promoting your website and making it visible to the viewers, however, coupled with social media optimization, you will reap the rewards of higher results than SEO techniques alone.
How To Get SMO Going For You
I am going to recommend you using Google Gadgets, which are tiny bits of code that can be downloaded for free right from Google. You can apply these Google gadgets as your own signature as you post on blogs or forums, attracting interest to your website, all at no cost to you.
Another option is to visit a few of the social media network sites and create your own page. This is simple to do and won’t take up a lot of your time. You may find that there are more people on the Internet that share your same interests. Send them a note with your cute Google gadget in your signature.
Social marketing is an ideal way to get a target market. If you want to direct people to your website, you need only visit some of the different social network sites on the Internet and make a page. This can be done in a matter of minutes. Then find others who share your interests and send them a note with your own personal signature, complete with a cute little Gadget. Gadgets can be customized and make a fun signature at the end of your post. They can be used to link others to your website.
Visit relevant websites and forums, creating your own ‘buzz’ just by using SMO. And as you search out relevant blogs and forums, don’t limit yourself, take a chance on the .org, .gov., .edu and so on…there is more out there than just the dot.coms. As for the .edu sites, these are a great market as they are typically the colleges and Universities.
CONTENT IS KEY!
Create excellent and keyword rich content which will help you with search engine optimization, which will also help you in your brand marketing. You want to use the Google Gadgets, providing ample exposure to your website, creating your own ‘buzz’ and increasing your ranks on the search engines. You will create your Google Gadget for your product or website, use it as your post to the relevant forums and blogs. You will soon be the hot topic on the web.
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