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Friday the 14th

Building a List? Build Trust First!

You want to build a great opt in list, well the first thing you are going to do is build up the trust of your readers. You are going to want to do this quickly so you can get the word out about your site. When you have a broader opt-in list, the more traffic you will bring to your site, therefore, providing greater profits.

So how are you going to do this?

Let’s take a look at a few points of interest.

  1. You first do this by having a legitimate business or product, one in which you have some expertise. Your customers are relying on your knowledge and expertise in your niche to answer their questions and help them to improve in that area.
  2. Let your readers know that you know your stuff, that you know what you are selling them. They love to get helpful hints and how-to lists, bring up new and fresh ideas and guidelines that relate to the product you are selling. If you have a site selling hand tools, give some ideas and instructions on making a doll house, or maybe birdhouses. You may want to have instructions to making a nice new workbench for their new hand-tools. If you are proving your value and your knowledge in your product area, they will grow to trust you.
  3. Be honest and true! If you are going to promote your products and services with the utmost hype and performance, then make sure you provide a guarantee to back up what you say. If you have a satisfied customer, then you will get recommendations and your viral marketing will spread. When someone recommends you to their friends and family, they are more likely to also trust you and visit your site on the referral alone.
  4. Be consistent! If someone is given a recommendation for your great service, continue providing that great service.
  5. Give them an escape if needed. You do not want your customers to ever feel trapped, you want to keep your list clean, enabling your readers to unsubscribe at any time. On you web form, provide information needed to unsubscribe from your list. Also let them know that they can do this anytime they want, and that their name is not sold to anyone else. No one likes spam, and by letting them know that you don’t like it either and that you will only be sending them letters as long as they want it.
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