Today I want to talk about online newsletters and how these can bring in even more business for you. This is a very cost-effective way to market and will not eat up all of your time.

Whether you are mailing your newsletters out through the post office, or sending them out via email, this is a great way to increase the recognition of your brand, bringing in repeat business and sharing your experience and story and success with your readers.

1. You are going to first put your list together of your current customers along with any potential customers. Any names that you have collected from inquiries, direct mail response cards, etc…that you have from the beginning of your marketing endeavors, will be the start of your list. If you don’t have a list, and you have some money set aside, you can purchase a list, giving you names of the best potential customers.
2. If you are doing an online newsletter, it is best to include a content manager system. This will make your editing much easier with a newsletter template, your graphics and giving it your own style. You will have a little bit to learn, but you will have a lot of fun doing it. If you need help through the process, call a college student, they will be a great resource. Another option would be to hire somebody at Guru.com at great cheap prices.
3. Next you want to have a feature that allows you to track bounce back emails to help you manage. your list, deleting these names from your list. It is really important to keep your list up to date. Now, your goal is to increase sales, but you need to make this an easy process for your readers because they all have very busy schedules, so you need to show off your products in the very best manner. Below are some tips to help you do this and achieve greater financial success from your email marketing.

• Include pictures all throughout
• Show details in these pictures
• The pictures need to be bright and cheery
• Make the picture a link to the sales page or product information page.
• Be sure to add a text link which is associated with your product picture which links to the online product page
• Include the ability to order directly from your newsletter with purchase buttons
• When you have a new product, make sure you have direct links in the website, making it easy for them to get there without any extra navigating.

If you still have concerns about your new online newsletter, …just know you can do it… I will go over tomorrow some of your biggest questions… such as “What do I say?”, or “How much time will this take?”, or “How do I set up the links?”. Well, we will answer these questions in our next blog post. Stay tuned…