If you are looking for a quick and easy way to drive traffic to your offer, solo ads are your answer. They are rarely discussed and here is why: the few people who use solo ads are rather reluctant to let their competitors know how effective they can be. Solo ads are so good because they don’t allow for distractions – your ad is all there is in the email content. It also means that you can reach an instant audience and use that leverage to grow your own list. Whether you have already used solo ads or not, make sure you read these few tips. We also reveal our secret solo ad source…
1. Buy From a Reputable Source
The whole idea behind solo ads is to buy from a source that is reputable and well established. There are plenty of good, reliable sources in the market, but there are also people selling solo ads and have no list, or a very poor quality list made of dead or fake email addresses. What you should keep in mind is that good solo ads are not cheap, so you don’t want to throw away money on disreputable vendors.
2. Read User Reviews
Like with every other purchase that you make on the Web, you want to see what other people say about the solo ad offer you are looking into. You should try to find forums where people discuss solo ads and see what they say about the vendor you have in mind. Be careful about fake reviews; although it is hard to tell what is real and what is fake, look at how natural it sounds. In addition to that, real reviews are rarely completely positive. They will say that the solo ads they bought from a certain vendor worked, and then they will talk about one or two things that they didn’t like.
3. Beware of Ridiculously Priced Solo Ad Offers
Solo ads are by nature expensive. People have invested time and money in creating lists that have tens of thousands and sometimes hundreds of thousands of email addresses. They will not let these go for peanuts. If a solo ad offer is very cheap, it is most likely that it is full of dead or fake email addresses, and if you buy from them you will be throwing your money away.
4. Create a Professional Ad Swipe
The swipe copy is the email you send to the solo ad vendor to send to his list. Be careful when you are writing this content. It should be short and to the point, and be very emphatic. If you make it long you can almost be sure that it will not be read through. If you don’t make it interesting it will not be read through. Do everything you can to make sure that you get people to read your email all the way to the end.
5. Don’t Forget Your Call-to-Action
You are already ahead just by buying solo ads; your ad will be seen by a large group of potential buyers, but don’t forget to put a good call-to-action to increase your CTR (Click-Through Rate). Make sure you take the time to write a good call-to-action, as it’s one of the most important aspect of your ad. Also, instead of trying to get them to take your offer and spend money with you, you should consider directing them to a squeeze page and offer them something in exchange of their email address.
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To Your Success in Business & Life,