Building a List? Build Trust First!

You want to build a great opt in list, well the first thing you are going to do is build up the trust of your readers. You are going to want to do this quickly so you can get the word out about your site. When you have a broader opt-in list, the more traffic you will bring to your site, therefore, providing greater profits.

So how are you going to do this?

Let’s take a look at a few points of interest.

1. You first do this by having a legitimate business or product, one in which you have some expertise. Your customers are relying on your knowledge and expertise in your niche to answer their questions and help them to improve in that area.
2. Let your readers know that you know your stuff, that you know what you are selling them. They love to get helpful hints and how-to lists, bring up new and fresh ideas and guidelines that relate to the product you are selling. If you have a site selling hand tools, give some ideas and instructions on making a doll house, or maybe birdhouses. You may want to have instructions to making a nice new workbench for their new hand-tools. If you are proving your value and your knowledge in your product area, they will grow to trust you.
3. Be honest and true! If you are going to promote your products and services with the utmost hype and performance, then make sure you provide a guarantee to back up what you say. If you have a satisfied customer, then you will get recommendations and your viral marketing will spread. When someone recommends you to their friends and family, they are more likely to also trust you and visit your site on the referral alone.
4. Be consistent! If someone is given a recommendation for your great service, continue providing that great service.
5. Give them an escape if needed. You do not want your customers to ever feel trapped, you want to keep your list clean, enabling your readers to unsubscribe at any time. On you web form, provide information needed to unsubscribe from your list. Also let them know that they can do this anytime they want, and that their name is not sold to anyone else. No one likes spam, and by letting them know that you don’t like it either and that you will only be sending them letters as long as they want it.

Should You or Shouldn’t You Disclose Your Price

By richie

Price is a big deal to you your customers!

There is a big controversy along with questions around the topic of price and whether it should be disclosed from the very beginning. Have you ever gone to a local gym to inquire about a membership, you ask the price, and they say, “sorry, I can’t disclose that until you have been on the tour of the gym and have met with one of our salespeople”. I don’t know about you, but this is a sudden turn off. If you instead go into a gym, ask the membership price, they give it to you right then and there, I would be ok about joining that gym. I do not like working with businesses that try to be sneaky in their pricing or any other issues regarding their services. The first gym will not

get my business, but the second one will…why?

Because they are missing a couple of very important key points in sales;

1. You want to be ready to sell when a customer is at their peak of their emotional level to buy. If you wait till later, when they are ready now, you are going to lose the sale.
2. If you cannot gain the trust of the customer, then just give up. If your customer wants to know the price, then tell them the price. You do not want to give any reason for them to suspect or distrust you.

If you have done sales in the past, you know that sales can be very complex, especially when it comes to advertising and giving your prices. There will be some that say, “just tell me your price”, and in this case you would give the price, but you also want your client to know the value of your product and why it’s priced that way.

So many times a client will compare products on price alone, when they really don’t know the value or quality of one product versus another. They may look at the price and think that it’s too high and move on.

If you client wants the information, don’t hold back, but don’t try to give them a cheap pitch, instead, have a natural conversation with them, telling them honestly what the benefits are of your product and how the value far outweighs the price.

Find out their questions regarding the prices, help them to feel comfortable in talking with your, develop trust. Carry on a conversation with them, show that you understand their concerns, and ask them to express their concerns. Then you want to take the opportunity to explain your product and the pricing. Keep the dialog going, be able to back up your reasons for a higher price compared to the competition.

By Jeff Holbrook

The same goes for your prices that are less expensive than the competition, have your prices to compare with the higher prices along with the high quality that matches or exceeds that of the competition.

There are some that will look at lower prices and think the value is less, for this reason you need to explain why your prices are lower, and how you are able to do this without sacrificing the quality of your merchandise.

There has been a test where people were given three choices of a similar product, each having a different price. The majority of the test subjects chose the product with the middle ranged price.

Have you ever been to the new shopping store called IKEA? Well, the next time you go, look at their signs. You will see how they explain their lower prices by purchasing their stock in bulk, using self-service, and shipping everything in flat boxes. With their price promotion, they have built a very successful reputation for providing high quality items at a very low price.

Also, be your own customer, take a look from their perspective, would you trust YOU? Would you pay your price for your products? Be honest, develop trust and be open about your price, but back be ready to back it up.

I was watching one of Frank Kern’s videos in ‘Mass Control’ series that I purchased a few weeks ago for $2,000 (It is all sold out now) and there is a video in there filmed at Rich Schefren’s live event that has just finished.

It was Frank’s presentation and I gotta say, I like Frank! Some don’t but most really do, and I am in the masses. His stuff is top quality and he seems like a top quality guy. “Where are you going with this?” I hear you say…

“If There Were NO Limitations or Consequences, what would your perfect average day look like?”
by Frank Kern

Where Would You Live?
What Would You Do?
Who Would You Know?
What Time Would You Wake Up?
What Would The First Thing You Say Be?
What Would You Have For Breakfast?
Who Would You Eat With?
What Would Your Friends Be Like?
What Would You Be Thinking About?
What Would Your Business Be?
What Would You Do at Work?
What Are Your Clients Like?
What Is Your Personal Relationships Like?
What Fun Stuff Do You Do?

There more detailed you become, the clearer ‘who you really are’ becomes. If this is different from who you are today, then there is a big gap and it will reflect in what you do. This is not a 10 min exercise to change, this will take you hours to hash out and ‘self discover’ and potentially months to start aligning your real life currently, with your ideal life!

Profound, but say it back to yourself again… The most important thing with this statement is that is makes you think! Can you think of what your perfect day would be? If so, you will change your life. It will give you focus and a goal to work towards. A goal that will make you happy, make your business successful (if that’s what you want), change the business you are in (if you don’t like what you are doing) will take time and explaining. This is just one small part of Rich’s course

I have also just purchased Rich’s course for almost $1,000 and you have a chance to pre-order now before it increases. Click here to check it out

(No, it is not an affiliate link, just a pure recommendation.)

Self Education

You by now know that I harp on about education and how every day you should try and improve yourself by learning something new that is of value.

I have some cool courses on my make money page, but education can come in all forms. I have made a commitment to read books, lots of them. A little each day is the plan, and this week I am reading ‘reallionaire‘. Once I have finished it I will make a ‘review style’ post on it.

Jason Calacanis

Jason first came onto my radar by being an ‘ass’ towards affiliate marketers at his keynote. I now read his blog! The lesson there is sometimes being a ‘smart ass’ works, no publicity is bad publicity.

Another post he made caused another bit of a stir but is a good read: ‘How to Save Money Running a Startup‘

Facebook Owner = Youngest Billionaire

I read Forbes sometimes, but I read Zac Johnson every day, and as I first read the news at his site, I figure it best to link to his post. This is interesting and inspiring news for anyone that is keen on having a shot at internet success. Sure you have to have the ‘right stuff’ but don’t let people tell you that you don’t…. Have a crack, have a full go, and if you don’t succeed, try again.

Setting Goals

Everyone knows this, but let me say it again. Aim HIGH! Of course you need a business plan and at least a rough outline on how you plan to achieve your aim (goal) but when you do set goals, aim VERY HIGH! If you don’t hit it and fall short, you are bound to have at least some success.

Have a good week!

Farrah Gray is a young motivational speaker who wrote a book in 2004 called: Reallionaire

He was 19 back then and has since written a new book: Get Real, Get Rich

‘So What?’ You ask…

So what is that I am busy reading them, (one at a time of course) starting with ‘Reallionaire’ and it makes the basis for todays post. Farrah has a unique writing style and has written the book based on his life from the age of seven and at the end of each chapter, summarizes what he learned and what we too should learn and take on board.

Reallionaire Affirmation

At the end of each summary, there is an affirmation and here is one that I want to share with you today:

‘opportunities are everywhere. I can rise above any circumstance with hard work, integrity, faith and especially persistence.’

I think the key things to take from that is – No matter where you are at in life right now, you can improve your lifestyle and you should not blame anything or anyone but yourself. Rise above the bad or negatives in your life and make a change… Make it your goal to do it…NOW!

Check Them Out At Amazon: