Wow! A whole week has gone since I last wrote my first ever Sunday Summary – It honestly only feels like a day!

Personal Update:

Personally this week I have been focusing on getting back into gym and watching my diet. Being a marketer we do tend to not focus on this aspect as much as we should, so this week a conscious decision was made to get focused again on the ‘healthy lifestyle’.

I also went to go and see a live performance of ‘The Phantom of the Opera’ which was wonderful. I saw it in London before but Brisbane did a pretty good job too!

This week I also focused on my business ventures (as I do every week) and am happy with the way things are progressing, a little slowly for mine, but then again, I have always been a bit impatient (not a great quality to poses). I also spent time reading and learning Forex ins-and-outs because, well, it’s one thing to make the money, its another thing to leverage that money to good use. I have a stake in property already, so looking to expand and diversify my portfolio a bit. I will keep you updated on how that progresses.

In Other News:

Last week I covered microsofts bid for yahoo, well it looks like it might be costing them. Techcrunch covered the story which omits the fact that all tech stocks are doing it rough at the moment but it does seem Microsoft investors (a few of them at least) are ‘jumping ship‘.

Ebook Launch:

This week was the very soft launch of my ebook. I am still revising the additions and improving it, but so far have had very good feedback!

You can check it out at: www.ViralMarketingManuscript.com – As I do new revisions and updates, you will be sent them via email included in the purchase price.

There is a new generation coming in the forefront of entrepreneurship. The generation born between 1977 and 1994 are well on their way to becoming the most entrepreneurial generation in history…why? The people born during that time were taking their baby steps when we were first entering the first true entrepreneurial decade. They watched and learned as their parents were restructuring from the life of Corporate living; they have the boom of technology growing with them. This was a time of great change.

There was a study done by the Global Entrepreneurship Monitor that showed people from the ages of 18 to 24 years in the US are starting their own businesses at a rate faster than those between the ages of 35 to 44 years of age, and they are getting rich! College campuses are a fertile breeding ground for innovation and builders of new companies, inventors, leaders, they are growing in number daily.

Jeff Cornwall of the Massey Chair in Entrepreneurship at Belmont University in Nashville, Tenn. said “Forty percent or more of students who come into our undergraduate entrepreneurship program as freshmen already have a business, It’s a whole new world.”

The up and coming stars that are on INC.’s “30 under 30” list for the year 2007 would also agree to the above statement. They state that there are a few high school startups, and even more in the college dorm rooms…business racking up revenue in the tens of millions, then there are others who are just starting to see success, nevertheless, they will see it.

You who are reading this blog, and people like me, are those to drive success. We are the future here, we are the “E” generation…there is no reason for sitting back and watching everyone else succeed. We are the generation that can really make a difference. YOU can make the difference. Talk to your friends, ask them what their plans are…most of them will say they want to start their own business.

There is one particular characteristic that defines the “E” generation, which was discovered in a recent survey by OPEN from American Express. They compared our E generation and the baby-boomer entrepreneurs. 59 % of the E generation business owners referred to themselves as serial entrepreneurs, as to only 33% of the baby boomers. Could this be the attitude about risk? Generation E is polled at 72% being risk takers, and actually enjoying taking risks, where the older generation show only 53% of being risk takers.

Some may say this is a pipe dream, but then that is where the risk comes in. In addition, it is also much easier for a 22 year old to start a business of their own, than someone who is in their 50’s, which has financial obligations such as a mortgage, college tuition for children, and caught in the life that they have always lived. I am not saying that if you are in your 50’s you can’t become an entrepreneur, I am saying the majority are the younger generation. There are many more than you would ever realize that are gaining great success in this venue, and you can do it too!

Stick around; you will continue to learn how to be one of the successful Generations “E”. I will help you get there.

BIG Call there but….

It’s true. You hear all the time, ‘the money is in the list’ and more recently Frank Kern stated in one of his Mass Control Videos, ‘The Money Is In The Relationship With Your List’. I subscribe to Mr. Kern’s thought process but in order to have a good relationship with your list, you first need to have a list.

Aweber is a List Builder and Autoresponder, for those who don’t know what Aweber does, it allows you to capture your prospects names, emails and anything else you might consider useful and then contact them at will.

With Aweber you can setup unlimited lists, Autoresponders and contact forms and send an unlimited number of messages for one low monthly fee. Aweber are also known for their amazingly high deliverable rates with full time staff working on keeping Aweber off the spam lists so that your email gets delivered.

Aweber Works With Feedburner:

I use Aweber with my sites and Niches and in fact have a couple of accounts with them. It just got even better though, because now Aweber offers the ability to integrate in with your blog, so no longer do you need to use Feedburner email subscription as Aweber now reports your numbers to feedburner and allows you to manage your own list and presentation of the newsletter. The benefits here are huge! If you have some vital information you want to get out to your subscribers, you can just login and send them an email, also for those that use the ‘rss counter’ widget provided by feedburner, your subscribers are now reported and show up on there!

This is a brand new function and I have just added it to my blog. At the moment, every time there are 2 posts made an email is sent out to my subscribers that subscribe to this blog by email, with the content of those posts, allowing my readers to never miss a post.

If you don’t yet have an Aweber account and are serious about making money online, I suggest you get one and start building a list from whatever niche you are targeting online

Get Your Account Now

To see the Blog broadcast function in action and to never miss another ‘content rich’ post on ViralKing Dot Com please:

Subscribe By Email!

The question; is there a market for another PPC network for bloggers?

Simon Emery and I were having a chat on MSN as has recently become the norm, and we were talking about needs in the blogosphere marketplace when it dawned on me… We have PPC text ads for bloggers, but we don’t have a dedicated network of PPC ads for 125*125 banner boxes that has now become popular as well as the other common banner forms by bloggers, for bloggers.

I was looking on my blog, and as it is (at time of writing this) new there is a lot of unsold ad inventory. What if my banners on the side, and my featured banners at the top, could be populated with Default ads that earn me a CPC every time someone clicks it.

Then if someone wants to buy the ad on my site for a month, like is the norm, they can and it will automatically replace one of the CPC spots.

Next, from an advertiser point of view, what if, instead of paying each blog to get my ad shown, I can bid a CPC amount, select geotargetting such as the niche of the blog, country of the visitor and possibly even age demographic and have my banner ads serviced on many blogs that fit my filter! These blogs will be of a high standard due to the fact that we plan to review each blog before accepting it into the network.

I got excited and pitched this idea to Simon. Guess what, turns out he was thinking along the same sort of lines for his OIO plugin that allows you to sell your ad inventory and cut out the ‘middle man’. He wanted to allow users to service default ads with CPC ads until that spot was sold.

Now we were talking, both of us thought it was a great idea and now we are at the stage of finding a viable platform to add-on to. Simon has published some research on the current ad platforms he has found. He has omitted some of the higher range stuff (One platform as high as $30,000 + 5%) which we may need to consider too.

If you think that we should not be publishing our ideas for the world to see at such an early stage, worry not, we have some very unique and clever ideas for the network that will of course not be reveled until we launch in Beta.

If you have done any kind of Internet marketing before now, then you know about search engine optimization and how important this can be. Well, something just as important as SEO is Internet Branding.

What is Internet branding? Well, it’s not a hot metal object with a logo on the end, stuck in some hot coals then slapped on a cow’s butt. Nope…not that…it is something totally different. This is a brand that states who you are, the company you are representing, your logo. This is the most important thing you can do for yourself is to make a name, get yourself known. You want to have a logo that is seen and automatically associated with you and your website, your product or service. You want to be known through your Internet branding.

Before you ever knew of the golden arches, Ray Kroc was creating a vision, a vision that would make McDonald’s known throughout the world. He came up with the golden arches. He not only branded himself but his business. Now, as you know, the golden arches is the most recognizable brand in the world.

Ok, let’s think of another logo or brand, what about Nike or Coca Cola? Let’s get closer to home, what about Yahoo or Google? Do you see what I’m saying here? You may need to invest some money in a good graphic artist, but if you are serious in doing this full time, making a success out of your product, then you need to have a marketing brand.

SEO and Internet branding are marketing concepts that work great together, when you combine this along with your viral marketing, then you have a winning combination. Don’t just settle for one form of marketing when you can have a great trio working for you.