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Wednesday the 6th

The question; is there a market for another PPC network for bloggers?

Simon Emery and I were having a chat on MSN as has recently become the norm, and we were talking about needs in the blogosphere marketplace when it dawned on me… We have PPC text ads for bloggers, but we don’t have a dedicated network of PPC ads for 125*125 banner boxes that has now become popular as well as the other common banner forms by bloggers, for bloggers.

I was looking on my blog, and as it is (at time of writing this) new there is a lot of unsold ad inventory. What if my banners on the side, and my featured banners at the top, could be populated with Default ads that earn me a CPC every time someone clicks it.

Then if someone wants to buy the ad on my site for a month, like is the norm, they can and it will automatically replace one of the CPC spots.

Next, from an advertiser point of view, what if, instead of paying each blog to get my ad shown, I can bid a CPC amount, select geotargetting such as the niche of the blog, country of the visitor and possibly even age demographic and have my banner ads serviced on many blogs that fit my filter! These blogs will be of a high standard due to the fact that we plan to review each blog before accepting it into the network.

I got excited and pitched this idea to Simon. Guess what, turns out he was thinking along the same sort of lines for his OIO plugin that allows you to sell your ad inventory and cut out the ‘middle man’. He wanted to allow users to service default ads with CPC ads until that spot was sold.

Now we were talking, both of us thought it was a great idea and now we are at the stage of finding a viable platform to add-on to. Simon has published some research on the current ad platforms he has found. He has omitted some of the higher range stuff (One platform as high as $30,000 + 5%) which we may need to consider too.

If you think that we should not be publishing our ideas for the world to see at such an early stage, worry not, we have some very unique and clever ideas for the network that will of course not be reveled until we launch in Beta.

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