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Archives for February, 2008

This is the Kings first Sunday Summary and with the blog coming out of Pre-launch tomorrow, exciting times lay ahead. The biggest news in the Business sector this week for mine was the bid Microsoft placed to buy out Yahoo Inc.

Take Over Bid:

The $45 BILLION bid will see the second and third largest search engine players combine provided that the deal is approved under the monopoly act. Although Google control over 60% of the search market, both MSN Adcenter and Yahoo Publisher network are big players in the PPC industry and some circles are saying that by combining these two together, provided they work on ‘userbility’ could start giving google a run for top spot.

This is made even more likely with Google Revenues on big publisher sites dropping as much as 60% with the change in the ‘ad click areas’ of the ad.

Give Up Already:

I made a post earlier that the key to success, in any industry is Focus. Unfortunately not everyone has this train of thought, and some people have even dedicated blogs to telling people to give up before they even start! I almost Joined Geoff’s Blog feed out of interest and for a bit of a laugh, but it goes too far against what I believe. You Simply can’t let negativity into your mind, you can’t think of anything other then success in life. Here is a guest post on John Cow that says otherwise. I suppose marketing to the cynics is a business opportunity too. Ironic that he is trying to make money telling other people to not even bother trying to make money!

It Can Be Done:

Not sure how Geoff plans on explaining the fact that bloggers are reporting good incomes from blogs that are not even that old. John Chow has just cracked the $30,000 income from his blog in one month! Congrats to John, 12 months ago he made around about a 10th as much, so that equates to a 100% increase almost every month on average!

Another newish blog is Jac Johnson and he too has just released his monthly figures from last month. His blog brought in $3,000 and while that is not enough to be considered full time income yet, he is sure to increase that figure fast if Chow’s blog growth is anything to go by.

Don’t Only Focus on blogging:

Congrats to all the bloggers out there earning good incomes from their blogs. While it must be noted, the majority of successful bloggers have other, bigger businesses and blogging is a creative outlet and a supplementary income. Shoemoney runs ringtone and other businesses, Chow has a media company, Jac is a supper affiliate and I (althoug just starting this blog and know I’m at least a year from having a blog that can be mentioned in the same breath) have a six figure business and working on a few more too.

Well that does it for this week. Stay tuned guys and gals…

If you are just getting into the online marketing business, there are a lot of ways to start your journey. I am not going to tell you that the road is easy, the road is actually a bit bumpy…but it is also a lot of fun and very exciting. The first thing you are going to learn is the importance of research. Research will be the key to your success. Find out what you are interested in…what appeals to you. Are you interested in creating your own products, or maybe you like the idea of selling products for others for a commission, such as Clickbank products?

You will find a lot of options and even more hype. This is why it is so important to do your research. There are many who just start on the journey, and that is where the bumpy ride begins, so you can save a great deal of that by knowing how you are going to do this. So, do your research.

If you don’t have a product of your own, then you can sell information products that belong to other people. But before you do this, test the product. Don’t sell something that you haven not personally tested. Think of it this way…if you are going to buy a product, who would you buy the product from…Seller A who knows nothing about the product, or seller B who has firsthand experience with the product and can share his own experience and success with the product? Well, you know the answer…so test the product before you sell it.

Be honest with your customers, let them know that you are someone they can trust and that you have integrity. Integrity seems to be something that is indeed lacking in the Internet Marketing business. If you are honest in the way you portray yourself and your products, then you will have return customers and referrals. This is a key to viral marketing, your reputation will follow you for a very long time….so protect it.

Let’s talk a minute about Email

Email is wonderful! Or IS it? Email comes in many shapes and sizes, and it is sent and received instantly. Email comes in HTML, plain text, and even “rich media”. Email can be a major tool to marketing online. You can use it for advertising, newsletters, and to reach business contacts as well as friends. But as does everything, it has a flip-side. This flip-side would be SPAM. No one likes that four letter word. Sadly to say, spam is a form of email marketing, if you think about it in technical terms. For you however, the legitimate email marketer, it poses as a threat.

Not everybody has the same definition of spam, but typically, it is email from a source you did not request the information from. There are dangers of sending spam, one being the legal consequences, but another very important consequence that is often overlooked is the credibility of the sender. There has been companies that have had their credibility ruined just by sending out spam. So, before you become a “spammer”, know the consequences and the risks you are taking, it could mean “the end”.

Note: You need to be targeting a list of members that have opted in for information from you and are in your niche. They need to be able to opt out at any time too. We have provided a solution called: ViralUrl where you can build an optin list and even instantly have a list of 3,000 by upgrading to Gold. You never have to worry about spam with our program. Check it out.