There is a buzz word going around now called permission marketing. Permission marketing is a privilege that you have to send messages to to people who actually want to receive them. The best and most effective way to make your viral marketing campaign work is when you first have the permission of the recipient of your marketing material. This is not only sending something to someone who wants it, but you are showing great respect and this is the best way of getting their attention.Attention is another key word that you need to focus on. A permission viral marketer knows that when someone gives you their attention, they are giving you some they cherish and that is their time. You are taking up their time in reading your content, giving them a chance to decide if what they are reading, hearing or watching is worth their time and will add value to their life.

When you have obtained someones email through a website or sales page, you have their permission to send them content. They are expecting to receive some valuable content from you. Now if you want to make sure that your product is marketed, then you need to assure that your content is worth their time. Once they receive it, review it, and find that it was what they were hoping for, or even more than what they were expecting, they will want to pass it on to their friends, their co-workers, and their family.

Once you have their permission, then you need to make sure you follow through on a continuous basis with something of value. Don’t start throwing gimmicks their way, or trying to get them the buy something with each message, give them something, make this be about what you can give, not what you can get.

When someone subscribes to the newspaper, they are expecting content daily, and they are looking forward to it. The newspaper has their full attention, because they have their permission to drop off this content on a daily basis. They have earned the trust of the recipient and therefore, can still drop off a paper daily, and the ads will be read, merchandise will be sold.

So, think of yourself as someone who is willing to gain the trust of your recipients, that you want to have their permission to show up in their email once a week, or however many times you plan on delivering quality content. Once you win their trust, you have them for life, and you will see your viral marketing campaign take off.

I have been talking a lot about viral marketing…and the reason I am doing this is because it works! This a great way to expand the growth of your business without having to pay for advertising and spending the time to do it. You do this simply by offering your product or service for FREE along with your sales copy. Now the plan is that your product will be read and shared with friends and family…and they will share it with clients, prospects, visitors to your sites and those who have your product.

A good way to do this is with a trial or lite version of a software program. Everyone loves something for free, and getting a free software is really fun to get. When they have used it, see the benefits, they are going to want to share it with everyone they know. You want to make sure your customers know to share the software with anyone and everyone. If you need some help in developing some software…you can hire help at Elance.

Next, you should start using discussion boards. Set up a discussion board on your website, and post it up at the top by your banner ad. Then you want to encourage your readers to provide a link to this on their own websites.

What about Ebook’s? This is another great strategy that will make your viral marketing a success. You are going to give away your Ebook with the traffic that comes to your site. You want to advertise your best product line with a captivating full-color ad including your contact information. Remember…tell everyone who gets yourEbook to share it with their visitors and their contacts.

Article writing!

Write articles that coincide with your niche or product. In your byline, you will put your contact information along with your website. Then, give permission to anyone to publish your articles as long as they leave the byline in the article, and without changing it. Your articles will soon be in article directories such asEzine, in newsletters, on websites and anywhere else that can bring you attention to your site.

Another way to do this is through web hosting. Find a small business and make an offer to host their websites on your server for free. In return, you place your banner at the top of their site.

Another great marketing technique is using templates. You can create templates and give them away as a free download, which needs to include your own marketing information. Make them easy to pass along from your recipient to their contacts. You have a few techniques here to try out…see which one works out best for you. When you are using viral marketing techniques, it shouldn’t take long for you to start seeing some successful changes happening.

Check out this article at USA Today regarding Viral Marketing. You will see here why this is such a successful marketing tool. Also another great resource that I have found is the Online Marketing Blog.

Here are some Viral Marketing Tools you need to see and take advantage of!

There are a number of Social Marketing networks and platforms for you to spread your name and get your brand out and known. As you know, we have been giving you some great tips on social marketing and how to use these great tools for your benefit. One to give notice to is Utterz which allows you to use your cell phone to post voice, videos, pictures and text mashups to your blogs at anytime, anywhere right from your cell phone. You can post to one site or all your sitesl at once. Utterz is free to use, does not require any special software for your cell phone, and can be done conveniently whether you are traveling, or just away from your computer.

Another one of the fastest growing communities is CafeMom. This is a site that was launched November, 2006, and has since become the most popular site for women. They have become famous for their photo-sharing, widgets, micro-blogging and more. If you are marketing for the female audience, this is a great place to be.

Here is a site to add to your viral marketing plan, it is coComment. This has been the leader of blog access and comment, aggregation, and tracking technology. They have provided a great hub enabling conversations online, ability to track and share comments anywhere on the Internet.

Get Your Marketing Going Quickly and Effectively!

Another stop on your travels online needs to be FaceySpacey, which is a leading Social Media Marketing and Development Company. They specialize in flash widgets, Facebook Aplications, social networking sites, Rich Internet Applications, YouTube-style sites, and yes, viral marketing! They started sites like OganicIncentive.com, ReelProperties.tv and so many more. FaceySpacey is the shopping mall for Social Media.

Another stop on your Social Media Marketing tour is KickApps and KickDeveloper. This is a great on-demand social media application which enables marketers and web site builders to monetize quickly and easily an online audience. This has a SaaS platform with user generated content, social-networking, viral widgets, and online video players.

There are a few strategies that will bring traffic to your blogs, and one is Controversy. We all love a good argument, and a chance to voice our opinions. Controversy has been used throughout the ages bringing about headlines, discussions, views of opinion, and a lot of gossip.

Give some case studies…bloggers don’t do this enough, but they can be great for reading. A good case study will bring to point “is this for real?”, and will help your reader decide this for himself. By using case studies, your readers are able to see themselves using ‘your’ solution.

Talk to your readers, make them feel less alone. One of the biggest fears of people is actually being alone. By sharing your experiences, or writing about something your reader can associate with, sharing a common concern or fear, maybe talking about something that makes you happy, or ask a question about something you would like to know. In other words, create a connection between you and your reader. Make him or her feel like they are coming home when they come to your blog. Make them feel like you understand them, and that you are no better than they are…and you have your ups and downs too.

If you make any claims, back them up with proof. What kind of business are you in? Give some screen-shots of your work, maybe some photos, or some statistics. Give your reader a reason to believe you, to have faith in what you say. Show that you have integrity, and that you are not trying to push something over on anyone. Earn their trust.

Be honest, if you have a bad day, let them know, if you make a mistake, learning from it and share what you have learned. You want to have your readers care about what you have to say, not to get them to agree with you. You will never have everyone believing what you believe, or agreeing with your views, and that is great, that is where the controversy comes into play. But, be honest! Don’t be tempted to stretch the truth to make things or yourself look better….you will lose your readers doing this. Remember, honest is always the best policy.

Give a place for bragging rights by your readers! Give them a place to share their successes, and you can share in their excitement. You may actually want to turn this into a forum eventually. You want your readers to have a place to come and say, “I did it!” And to receive the praise from you and your other readers. Then you will look good because your readers are succeeding, and benefiting by your site.

Have you readers contribute to your blog with their questions. Encourage conversation, and have your readers become contributors to your blog.

Because it Works! Viral marketing can be done in many different ways, but when you decide to make the leap, it is best to pick on a particular strategy and focus on it. This will be the best way to get the results you are looking for. If you are using an article marketing strategy, you can turn some of your articles into an Ebook or report

Because you have already put the articles together, it won’t take a lot of time to develop them into something that can bring in some traffic and sales for many years to come. You will gather your articles, compile them into a single document, and then maybe do some rebranding, make it look nice and appealing.

The key here is not to focus on the advertisements or the marketing components of your product, but to add value to the reader. This is about them, what they will be looking for. A popular technique used is adding a few products in your niche. You can include them as your own affiliate links, but consider cloaking them to make them less obvious.

When you are ready to distribute it, this can be done in one of many ways. If the publication you have put together is good quality, you may want to sell it. If you want to make it viral, you need to include reprint rights. You will get the sales from the product as well as having it spread around.

Now, if you really want it to go viral, then you should give it away for free and encourage others to do the same thing, with the provisions that nothing is changed in any way whatsoever. This way you can advertise your giveaway in emails and forums. Another place that is often forgotten is on the download page of any similar products that you sell. Everybody loves bonuses, and the unadvertised bonuses are even better, and when it is on the download page, it becomes a part of the actual order, and then most readers will download it.

When it comes to cost, viral marketing is considerably less expensive than traditional advertising. Remember that viral marketing is only one component of your marketing strategy. You need link it with other strategies like your opt-ins and setting up squeeze pages. This will all help to generate traffic to your site, developing a solid customer base and increasing your sales.